GROW
Airo doesn't end when the site is generated.
Build it. Improve it. Learn from it. Keep moving forward.
The Lifecycle
Create the lifecycle
BUILD
REVIEW
EDIT
OPTIMIZE
PUBLISH
ANALYZE
IMPROVE
SEO
Help customers understand how people find them.
What SEO is.
Why customers may care.
What can be optimized.
How to discuss it without making guarantees.
Customer asks
"How will people find my website?"
AEO
Answer Engine Optimization
AEO focuses on making information easier for answer engines and AI systems to understand and use when determining relevant answers.
Customer says
"I want people to find my business when they ask questions online."
Guide asks
"What questions do customers typically ask about your business?"
Analytics
Think beyond launch.
What are customers doing?
Which pages are getting attention?
Where are customers clicking?
What could be improved?
LAUNCH IS NOT THE FINISH LINE.